The Asus ZenFone 6 is the latest flagship phone from the brand, and it's bringing a full screen front thanks to a flippable camera that avoids the necessity of a notch.
Instead of having separate front and rear cameras, you can just flip the camera around when you want to be able to take a selfie or enter a video call.
It's a unique way of avoiding a notch that is a completely different technique than the pop-up camera we've seen on the OnePlus 7 Pro.
That notch-less display is 6.4-inches with a resolution of 1080 x 2340. That equals 406 pixels per inch.
A bold choice
Under the hood is the latest Qualcomm Snapdragon 855 chipset paired with either 6GB or 8GB of RAM, depending on which version you go for. You'll have the choice of either 256GB or 128GB of storage too.
That camera is a 48MP paired with a 13MP, which is likely to be enough to take shots for you to share on your social media. It sits flush with the phone when it's facing the rear, so you won't have to worry about breaking it off.
The other big highlight of this phone is a 5,000mAh battery powering it, which is almost certain to offer day long battery life and perhaps even beyond that.
We've yet to learn the exact release date for the Asus ZenFone 6, but we know the base model is set to cost $499 (about £390, AU$720) so it's going to cost you a lot less than a lot of modern flagships.
We're live at the Asus ZenFone 6 launch in Valencia, so you can expect to read our first thoughts of the phone soon so be sure to check back.